OUR WORK: RETAIL EXPERIENCES

UNIQLO

THE OPPORTUNITY

Working with agency partner Neverstop and storied NY architects HNKW, we were asked to build a series of six pop-up stores as a primary launch platform for Uniqlo’s US debut.

OUR APPROACH

Our engineers and fabricators translated the design vision into a functional reality. We chose structural yet lightweight aluminum and clad it entirely in Plexiglas plate lit from within by high-intensity LED lighting. Each store was equipped with a cash register, air conditioning and had to be both weatherproof and secured each night. 

THE RESULTS

The stores first appeared at the final opening of the new High Line Park in New York City and brought Uniqlo the kind of curiosity and introduction they hoped for. 


WINDOWS AT BEST BUY

THE OPPORTUNITY

Microsoft invited some of the world’s best to participate in an RFP to produce the new Windows Store Within a Store concept at 600 Best Buy stores in the U.S. and Canada.

OUR APPROACH

To execute this groundbreaking rollout, we assembled a team of partners that together with our team designed, engineered, fabricated, printed, fulfilled and transported each full kit direct to store. Our project management and logistics capabilities were two keys to the success of the program and the reasons we continue to be called upon to support these stores with updates and new campaigns.

THE RESULTS

By inserting a Windows store within the Best Buy footprint and providing store representatives more in-depth training, Microsoft was able to promote, support and consult about their products in a manner consistent with the brand. 


URBAN OUTFITTERS

THE OPPORTUNITY

ImagiCorps was hired by 206 Inc. to work with Urban Outfitters to create a mobile retail store. The project was developed to deliver the Urban Outfitters retail experience to US markets that do not yet have a permanent retail presence.

OUR APPROACH

ImagiCorps worked directly with Urban Outfitters Store planners to design a mobile, but functional retail space that took best advantage of the limited space of used 20’ shipping containers. By engineering drop down flooring and raised awnings that used the existing container panels as building materials, the team was able to expand the store footprint by over 100% while keeping costs and production timing down. After engineering was complete, the entire exhibit was produced in under 4 weeks.

THE RESULTS

The entire project was produced and recorded via time lapse photography capturing the detail, pace and excitement of the project. 206 Inc. toured the exhibit along the southeastern seaboard and the program proved to be a tremendous success for the agency and the brand. 


XBOX ONE REDESIGN

THE OPPORTUNITY

Microsoft’s Worldwide Retail Services team engaged ImagiCorps to redesign and implement a new visual identity at Nebraska Furniture Marts flagship locations. The scope included planograms, graphic design, engineering, manufacturing and rapid deployment and installation in market.

OUR APPROACH

Each location was unique and ImagiCorps designed and built custom retail fixtures, touchscreen interactives and compelling messaging and communication platforms as well as a variety of merchandising solutions, displays and large-format graphics applications.

THE RESULTS

The project’s success was recognized by the retailer and Microsoft executives alike, leading to additional store remodels and updates further positioning XBOX as the premier brand in the video game space.


FLUKE

THE OPPORTUNITY

Fluke Corporation, the world’s leading manufacturer of industrial and electronic test equipment leveraged their 15+ year agency relationship with ImagiCorps to design and fabricate a new pop display for laser level products. The challenge was to develop an interactive solution that allowed customers to experience how the products were intended to be used in a real world scenario.

OUR APPROACH

ImagiCorps’ team of designers and engineers developed a flexible display footprint that allowed for the device to be held and operated while still safely controlling the laser light throw using tactical containment methods.

THE RESULTS

The final design attained Fluke’s program goals of product performance, consumer usability, display flexibility and robust construction. ImagiCorps produced the displays in 14 languages for global distribution, ensuring a consistent presence to Fluke’s existing and expanding customer base at retailers worldwide.