Genie at ARA 2023-2026

We had the honor of partnering once again with Genie to create an exceptional experience for their customers at the 2024 American Rental Association Show. The goal was to attract attendees to the Genie booth and create an interactive experience.

To draw attendees and promote engagement, Genie organized a competition offering participants the chance to win a brand-new GTH-5519. Competitors were tasked with standing on weight-activated platforms surrounding the lift for the longest time throughout the duration of the show. To add excitement, guests were invited to answer trivia questions every 15 minutes for a chance to add to their total time on the platform.

The competition attracted a crowd and kept participants entertained and involved throughout the event. The winner, who secured the grand prize, demonstrated remarkable endurance with a total time of 18 hours, 18 minutes, and 40 seconds, underscoring the effectiveness of the interactive and entertaining approach in achieving Genie's objectives at the trade show.