FFA 2020 Digital Experience

During the 2020 pandemic, we created a digital welcome room for Future Farmers of America (FFA) to host virtual events. We based the designs on past live FFA events so the virtual events would feel familiar to attendees. This FFA event featured various virtual exhibits within the digital space such as FarmBeats, Minecraft, HackingSTEM, AgriNovice, as well as a portal to the FFA Blue Room.

To make this an immersive digital experience for guests, we added a variety of elements that allowed guests to participate and explore the virtual space such as interactive walls, hotspots, gamification with virtual coins, and tasks to complete.

Our graphic design and conceptual design teams worked together to make this virtual experience for FFA a reality using our digital experience platform, IDXP.