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Genie Headquarters

When Genie moved into their new corporate headquarters in Bothell, WA, they wanted the space to reflect their identity that showcases their branding. The challenge? They still needed to use the existing architecture and interior design of the building.

Genie hired ImagiCorps to add their story throughout their new office space. Our team started with ideation, designing custom solutions to show their history in unique ways.

We printed and installed large format graphics for several walls in the entrance, lobby, conference rooms, and stairwells that contained a variety of famous cityscapes with Genie branding.

Various custom signs were also created for this branded corporate environment: lit signage for above their coffee bar, a metal sign above their trophy wall that nods to the platform construction on their boom lifts, and several departmental signs.

We also engineered and fabricated a product line feature wall where people can interact with scale models of Genie products. But one of the stand-out elements we created was a 42’ long history timeline, “The Genie Story” wall. This feature wall contained integrated lighting with detailed descriptions and photos of their history.

ImagiCorps provided services in strategy, project management, conceptual design, graphic design, engineering, printing, fabrication, and installation.

Environmental lights shining on a custom built timeline wall at Genie's headquarters in Bothell, Washington.
A custom designed blue history wall that says "The Genie Story" with strip lights.
Custom fabricated blue squares with various pieces of Genie's history.
A branded timeline history wall of Genie with blue dimensional squares and strip lights.
A wooden wall with a custom fabricated timeline of Genie's company story.
A close up of the blue Genie history wall with various event and milestone descriptions with photos.
A Genie branded interactive area with small replicas of their lifts and equipment.
Seven interactive models illuminated with environmental lights with a wooden wall at the back with a tv monitor.
A faux moss wall with an acrylic grey sign of the Genie logo mounted on the wall.
Two dinosaur faux skeletons on display for a Genie branded exhibit at their headquarters in Washington state.
Environmental graphics and displays showcasing Genie in the film industry with faux dinosaur skeletons.
A coffee station on a white granite countertop with a plant shelf on the wall and a custom sign that says: lift station.
A Genie branded trophy case with industry awards and blue elements framing the case.
Branded mural for Genie in a staircase with a faux blue lift basket to make the lift appear it's coming out of the mural.
A Genie branded mural on a wall with decorative lift back hanging from the ceiling.
A mid-sized Genie branded conference room with a large wooden table, ten desk chairs, a tv monitor on the wall, and a Genie branded accent wall of a city landscape.
A small conference room with a Genie branded large-format graphic wall mural of London.
A white mural with blue outlines of buildings and landscapes with the Genie logo and slogan 'Quality By Design'.

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