amazon huB pop-up series
JOHNSON & JOHNSON I
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Amp Agency and Johnson & Johnson partnered with us once again to create branded pop-up experiences to occur simultaneously at college campuses across the country promoting their Neutrogena and Aveeno skin care products.
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Our team created a 10’ tall focal wall with flexible LED edge lighting with a slider mechanism that triggered content about their products. Guests were invited to interact with the adjacent display pods and take a myth or fact quiz about skincare, followed by a product pairing tool.
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We successfully activated pop-ups in 4 locations across the country. In addition to engineering and fabrication, we also managed transportation, on-site installation, dismantle and logistics.
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JOHNSON & JOHNSON II
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Amp Agency and Johnson & Johnson partnered with us to create branded pop-up experiences to occur simultaneously at college campuses across the country promoting their Neutrogena and Aveeno skin care products.
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Our team created a 10’ tall focal wall with flexible LED edge lighting, a large touchscreen and two product giveaway displays. Guests were invited to interact with the screen and take a short quiz. By swiping to answer a few brief questions they were matched to their skincare "persona" correlating with the products that best meet their needs.
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Each pop-up was successfully activated in 2 locations. In addition to engineering and fabrication, we also managed the on-site installation, dismantle, logistics and product sample replenishment throughout the two-stage event.
JOHNSON & JOHNSON III
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Amp Agency and Johnson & Johnson partnered with us to create a third branded experience for their Amazon Hub pop-up series. This round was activated at UCLA and USC college campuses ahead of Coachella 2023 to promote their Neutrogena and Aveeno skin care products.
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Our team created two focal walls and four gaming kiosks for the two different activation locations. Guests were invited to interact with the screens and take a short quiz testing their skincare knowledge.
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College students were excited to start their new skin care journeys after learning how Johnson & Johnson products could boost their routines with the help of our interactive displays. In addition to engineering and fabrication, we also managed the on-site installation, dismantle and logistics.