GENIE AT ARA 2024

We had the honor of partnering once again with Genie to create an exceptional experience for their customers at the 2024 American Rental Association Show. The goal was to attract attendees to the Genie booth and create an interactive experience.
To draw attendees and promote engagement, Genie organized a competition offering participants the chance to win a brand-new GTH-5519. Competitors were tasked with standing on weight-activated platforms surrounding the lift for the longest time throughout the duration of the show. To add excitement, guests were invited to answer trivia questions every 15 minutes for a chance to add to their total time on the platform.
The competition attracted a crowd and kept participants entertained and involved throughout the event. The winner, who secured the grand prize, demonstrated remarkable endurance with a total time of 18 hours, 18 minutes, and 40 seconds, underscoring the effectiveness of the interactive and entertaining approach in achieving Genie's objectives at the trade show.

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Genie engaged us to design, produce, and deploy a custom 115x50 exhibit booth at ARA 2023.
Our team designed, produced, and deployed a one-of-a-kind experience where visitors could witness the Genie brand to its fullest. The booth featured a welcome counter, a central tower, a 16ft tall archway, motorcycle display and a large-scale RC racetrack where participants could test their skills at navigating tough terrain for a chance to win exciting prizes. The booth also demonstrated the newly all-electric lifts using flexible LEDs that electrified the atmosphere.
The Booth was the talk of the ARA trade show floor. It drew one of the largest crowds in the entire event – allowing the Genie staff to broaden their reach and share their story with an extensive audience of potential leads.