Businesses have been turning to design to help them sell their products and services for centuries. Today, on World Graphic Design Day, ImagiCorps is celebrating the modern advances and successes of great design, and acknowledging the role design and designers play in our daily lives.
Graphic design has become increasingly important for businesses to stay on the cutting edge of consumer experiences and brand recognition. It sets brands apart and creates consistency for consumers, which establishes trust and brand loyalty — ultimately increasing sales.
As designers, on this World Graphic Design Day, we stand in solidarity with designers of all disciplines. We celebrate contributions that define how we see and experience products, entertainment, environments and commerce.
The next time you’re out, comment on design, it’s the pervasive commerce of society that sets us all apart.