OUR WORK: EVENTS & TOURS

POKÉMON

THE OPPORTUNITY

Through an extensive RFP process, The Pokémon Company International chose ImagiCorps as their partner to produce the 3-day multinational 2016 World Championship tournament in San Francisco, California.

OUR APPROACH

Drawing on years of experience and the talents of our entire team, we provided Pokémon the full suite of event services. Creative, graphic design, content development, event layout, tournament operations, live event streaming, opening and closing ceremony choreography, security, crowd control and logistics were all managed adeptly by ImagiCorps.

THE RESULTS

Thousands of competitors and guests from 30 countries were treated to an exciting weekend spent celebrating the world of Pokémon and enjoying the host city’s hospitality.


COCA-COLA OPEN HAPPINESS

THE OPPORTUNITY

As an experimental initiative, Coca-Cola produced a video of a vending machine that dispensed product and a few surprises. The video went viral and soon Coca-Cola came to ImagiCorps to bring this concept to full reality.

OUR APPROACH

We took their inspiration, and an actual vending machine, and devised the system and the live theatrics and proceeded to take it on tour to college campuses in the Midwest, Southeast and West Coast. While the structure we built to surround the Happiness Vending machine was intentionally unassuming, behind the scenes the choreography and imagination came to life. 

THE RESULTS

In the clients own words, “it connected with so many people because the emotion was authentic, unscripted and contagious.” 


AMERICAN EXPRESS HAWKS ISLAND

THE OPPORTUNITY

Momentum Worldwide reached out to ImagiCorps for strategic design, engineering, production and deployment support for the American Express Blue Friday event – a fan centered event space for American Express cardmembers.

OUR APPROACH

The program leveraged a 60’ x 300’ barge transformed into a world-class, on-water, pre-game hospitality lounge known as Hawks Island. ImagiCorps played a key role by converting a 20’ shipping container into a full-service bar, fabricating a custom 24’ x 125’ painted field replica and many other graphic treatments as well as in-market deployment and logistics.

THE RESULTS

It was a tremendous success for Momentum and their American Express clients and captured a ton of local and national media attention. 


AMAZON KINDLE

THE OPPORTUNITY

206 Inc. asked ImagiCorps to design, engineer and fabricate a custom consumer experience to launch the all-new Amazon Kindle Paperwhite.

OUR APPROACH

ImagiCorps responded with a unique and compelling design for a series of semi-private reading pods, free-standing kiosks and other supporting elements. We integrated emerging technologies such as consumer-activated electrified opacity window film, custom dimmable LED lights and lightweight, but durable, kerf-core material as the substrate for each structure.

THE RESULTS

Thousands of visitors at activations from coast-to-coast were guided through the experience by interfacing with a custom touchscreen application that highlighted the Paperwhite's new features and further demonstrated the Kindle’s best-in-class experience. 


BRIDGESTONE

THE OPPORTUNITY

MarketingWerks reached out to ImagiCorps to assist with the design, engineering, fabrication and deployment of a 50’ x 60’ consumer engagement experience for Bridgestone at Super Bowl XLIX..

OUR APPROACH

ImagiCorps worked closely with the client to design a dye-sub fabric structure which could be deployed quickly, have maximum scale and impact for the space, and maximize the available project budget. Inside, we designed three consumer experiences; a throwing game that allowed consumers to test their skills at throwing a football through a moving tire target, a route-running game that challenged consumers to navigate customized obstacles and a kicking game where consumers tested their field goal kicking skills. All experiences were set atop custom branded astroturf.

THE RESULTS

The exhibit was setup in the Super Bowl Experience Center in Glendale, AZ and hosted tens of thousands of consumers in the week leading up to the big game. With minor changes each year, the program has now visited Super Bowls in 3 cities..